I think the single most frustrating thing I’m seeing online right now is people getting rich off selling information about something they have never done themselves.
For example: if you’re growing a YouTube channel about growing a YouTube channel… do you really know what you’re talking about?
I mean, sure, you know more than the average joe, but do you see why it just doesn’t sit right?
Same with someone who sells a course about how to start a marketing agency, but has never really had a successful agency themselves.
Yes, you can get people results. Yes, you might understand the process somewhat without going through it.
But at the end of the day it’s just a cash grab and you know it. “Expert” businesses are supposed to be just that, aren’t they? People who have actually done the thing that they are teaching?
It’s not that I have anything moral against these people, it’s just that when you follow the advice of someone who hasn’t actually done what they are teaching you to do – even if it works – they are bound to mislead you in other ways.
I won’t try to stop anyone from starting and running a business like this, but I will encourage everyone to think a little more about who they are listening to. Subscribers and view counts may be the modern business card, but since when did a flashy business card make you the right person to work with?
Here are a few things I learned by experience (no gurus will preach this):
- Money won’t make you happy. Being able to make it whenever you want will. At the end of the day we’re all just after security. The best way to be secure is to be self-reliant. The best way to be self-reliant is to educate yourself on how to make and manage money yourself.
- It’s always going to be better to preserve your brand equity than get cash quickly. Even when you’re desperate, avoid being desperate. Done is better than perfect, but 90% perfect is better than 40% perfect.
- It’s not as hard as you think, and there are no real “secrets” to business success. 99% of the time, all the answers have been staring you in the face for years but you’ve been too distracted to notice. Buy some good books from creators you like and follow the process they outline until you succeed (or figure out the flaws in their process through trial and error and iterate for your own success). You’ll learn a lot more this way, and you’ll waste a lot less time dancing around pretending to make progress (aka guru shopping).
- Never sacrifice your integrity for business success. No amount of money in your pocket is worth your integrity.
I hope this helps someone out there.